Here at Tuckshop, we’re for good. We exist to deliver good work for good people. It’s our business to improve your profit. We call it good-for-profit.

Formerly named Saltree, we have over a decade of experience in Australian food, natural lifestyle, organics, gourmet health, fresh and grocery.  We offer strategically driven and results focused branding, social
and through-the-line advertising.


If you're looking for an independent agency that's about pushing the right boundaries, then get in touch. 


For goodness sake, read our philosophy.

Brand Strategy


Architecture and audits
Discovery and positioning
Retailer and trade strategy

We believe in strategic story-telling and design. We know a supermarket shelf is a battle ground and we have the best creative talent in-house to ensure you stand out and shine.


We have transformed and accelerated brands, both locally and across the globe, through progressive design philosophies and a conscious use of craft.

We believe in ethical advertising. Advertising that helps you grow and succeed. The work we do exists for the benefit of our clients, not for our folio or award entries. 

Our team consists of senior advertising professionals, who have worked in all of the big shiny global agencies. The knowledge they bring to the table is of the highest calibre, with a focus on effectiveness and brand retention.


Brand Story & Comms


Naming and narratives
Tone of voice
Copywriting and content

Identity & Packaging


Visual identity, styleguides
Art direction, packaging
lllustration, photography
Digital UI, POS, brand comms,
Activations, social media content
Trade toolkits
Retailer presentations



Marketing and advertising strategy
Creative and media strategy
Advertising positioning
Consumer insights 


ATL and TTL campaigns
Brand activations
Creative and production
Media buying
Reporting and analytics

Social & Digital


Social media strategy
Always on digital
Influencer marketing
Digital marketing
Content development
Community management

Cara Richardson

Executive Creative Director

Bryan Micallef

Strategic Account Director

Adam O'Neill

General Manager

Marina Rolfe

Art Director

Rhian Streeter-Jones

Account Manager

Amelia Micallef

Creative Director

Phoebe Cracknell

Digital Community Manager

Louise Karch

Brand Copywriter

© tuckshop 2019