From the
sweeter
side of life

GrapeCo

1/1
1/1

With 80% of wholesale customers based in South East Asia, GrapeCo required a multi-tiered brand and packaging strategy that positioned them as the 'Gucci' of grapes. 
 

The imperative was to deliver 20% year-on-year uplift with major Australasian retailers wanting luxury, branded produce.

Key strategic insights, drawn from a comprehensive Brand Discovery, category audit, and review of GrapeCo's operational advantages were integrated into the brand architecture,  FMCG packaging design, and activation toolkit.

GrapeCo Australia’s new Hellooo™ brand identity delivered juicy first season results across the Australasian retail grocery sector.

Brand Strategy, Naming Strategy, Identity Design, Packaging Design, Website UI Design, Brand Activations, Illustration, Retailer Presentation
1/1
1/1
GrapeCo-Gift-Pack.jpg

Hellooo™by GrapeCo's contemporary brand and packaging has been embraced by retailers wanting a premium appeal for their retail stores. 

 

Success lay in crafting a fun, pronounceable brand name, story, and visual identity that could be understood in non-English markets.

A nuanced understanding of design semiotics for Asian grocery branding underpinned the creation of the brand touchpoints including trade activations, eComm website, print advertising, and GrapeCo's online B2B sales app.

 

1/1
1/1

The Hellooo™ by GrapeCo brand has delivered year-on-year growth and is now stocked by major retailers throughout Australasia.

1/1

a good-for-profit
creative agency