Hellooo from
the sweeter
side of life

GrapeCo Australia

With sales in decline, Patak’s was under pressure from major supermarkets to drive category growth and reverse downward trends.

 

Social Media doubled the impact of media spend, taking a $7-10CPM to under $3CPM within 6 months.

 

Targeted campaigns grew the eDM database from 0 - 18,000 users within the first year. Optimisation of content marketing drove social engagement to 18%, and the launch of Influencer Marketing resulted in ongoing relationships with key content creators.

 

Within 12 months the brand posted positive sales growth.

A strategic Always-On Social Media, Content Marketing and Influencer program realigned
Patak's with consumers
delivering positive sales growth within 12 months of launch.

Brand Strategy, Identity Design, Packaging Design, Social Media, Website, Campaign

With sales in decline, Patak’s was under pressure from major supermarkets to drive category growth and reverse downward trends.

 

Social Media doubled the impact of media spend, taking a $7-10CPM to under $3CPM within 6 months.

 

Targeted campaigns grew the eDM database from 0 - 18,000 users within the first year. Optimisation of content marketing drove social engagement to 18%, and the launch of Influencer Marketing resulted in ongoing relationships with key content creators.

Targeted campaigns grew the eDM database from 0 - 18,000 users within the first year. Optimisation of content marketing drove social engagement to 18%, and the launch of Influencer Marketing resulted in ongoing relationships with key content creators.

 

Within 12 months the brand posted positive sales growth.

Tuckshop are more than food. They are food for thought. They nailed the brief....... More babble here from a client testimonial....


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