Creating
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Bega Bionutrients

Happi™, a game-changing new neutraceutical brand by Bega Bionutrients, needed an bold brand identity, packaging system, and strategic campaign narrative to launch into Australasia's competitive supplement market.

Identity Design, Tone of Voice, Packaging Design, Illustrations, Marketing Collateral, Website, Campaigns, Social Media Marketing

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In a strictly regulated sector, Bega Bionutrients needed a comprehensive brand identity, narrative, and communications program to introduce a completely new ingredient and product offering to retailers and consumers. 

Collaborating closely with the Bega Bio team, it was imperative that the brand embodied natural goodness and positivity whilst instilling credibility and trust.

Bold and bright, Happi's brand identity, packaging design, social media and advertising campaign captures the goodness of being Happi for Life.

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Careful consideration was given towards creating a packaging and communicated strategy that navigated consumers throughout various life-stages and Happi's benefits.

Campaign messaging quickly introduce Lactoferrin as the latest natural ingredient in a way that connects to a broad audience set.

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Test, learn and adapt strategies were deployed as part of Always On Social Media Marketing which ensured ongoing optimisation of marketing ROI.

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Since launching in early 2020, Happi

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