Raw C doesn’t bottle just any coconut water. And we don’t just slap a logo on a pack and call it a brand.
In the highly competitive coconut water category, Raw C needed an iconic brand and packaging identity that quickly communicated all the Rawsome things that made them so great.
Working closely with the founders, a comprehensive Brand Discovery identified key strategic insights that went on to underpin Raw C's positioning strategy, identity and brand story, packaging design, retailer activation program, and social media marketing strategy.
Raw C gained nationwide distribution in major retailers, and a 400% sales uplift within a year, catapulting the brand to #1 in the Australian market.
Brand Strategy, Identity Design, Packaging Design, Social Media, Website UI Design, Brand Activations, Illustration, Retailer Presentation
Every aspect of Raw C's brand design embodies its Brand Promise of Accept No Compromise. From the hand-painted typography, brandmark, and illustrations to the packaging, website, and marketing collateral.
Fun illustrations and messaging were integrated into all campaign touchpoints. A bespoke retailer presentation and B2B marketing toolkit helped secure distribution with retail and foodservice channels across the globe.
Within months of launch, online sales increased by 20%, and within a year the brand was ranged nationally in Woolworths, foodservice channels, and global retailers.