top of page

brand_
strategy_
fmcg_
social_

For goodness sake. It's one thing to have big ideas, it's another thing to be commercially intelligent.

At Tuckshop we're for good.

 

As a good-for-profit creative brand agency, we accelerate the profitability of good companies doing great things, so they can make an even bigger impact.

Strategy lies at the heart of everything we do. 

We ask the tough questions. We push the right boundaries and connect brands with the right people, across the right channels, to smash your [insert awesome adjective here] ROI.

Over the last decade we've whipped up some of Australia's tastiest brands, including Table of Plenty, Tilda Rice, Raw C, Happi, Aeronology and Mayver's - which we nurtured from a humble $3 million to a juicy $24 million in less than 5 years.

If you're looking for a creative agency that values strategic creativity, commercial ingenuity, and genuine relationships, minus the hyperbole and bulls#it, then get in touch.

By making good brands great, we create a better tomorrow. 

just for reference - not visible to site visitors.

Strategy

Positioning
Audits
Research
UX/CX

Design

Brand identity
Packaging 

Comms

Illustration
 

Engagement
Activations
Campaigns
Art Direction

Analytics

Digital

UI/UX
Web Design
Marketing
Optimisation

Expression

Naming
Brand Stories
Tone of Voice
Copywriting

Social media

Social Strategy
Content Creation
Social Campaigns
Influencer Programs

 

xp_

brand strategy

To truly understand your business, you've got to cannonball into the deep end, like a wild child at the community pool.

 

We strategically immerse ourselves in your world. We analyse your competitors and map out market trends. You get clear on your goals. And you get to know your customers. On a human level. Beyond the spreadsheet.

The secret lies in uncovering the sauce that makes you special. Then sharing the recipe so that the whole world believes it too.

//

Brand Positioning
Brand Architecture
Customer Insights
Persona Profiling

brand
voice

 

What's in a name? This is where you can truly shine. Like a lightbulb down a dark alley. We don't just craft brand names and voices that tell a story. We tell your story. Strategically. Meaningfully. In a way that actually matters to the people you want to connect with the most.

//

Naming
Brand Stories
Tone of Voice
Copywriting

brand
expression

We're about creativity that gives you more shivers and goose bumps than a pack of fruit tingles. Because it strategically works.

 

Sure, we will make you look pretty. But we are more interested in the impact of your brand on the world, and your bottom line.
 

//

Brand Identity
Visual Personalities
Identity Toolkits
Brand Guidelines
Illustration & Photography
Motion & Animation

brand
activation

 

With NLOM as our media partner, we like to think of ourselves as the dynamic duo of performance marketing. Like Batman and Robin, but with less spandex and more ad spend.

 

At Tuckshop, we are the creative dream weavers, the ones who make the campaign magic happen. 

 

But what good is all that magic if no one sees it? That's where NLOM comes in. They're the ones with the guns - the ones who gets your brand in front of the right eyeballs so that you make some serious ROAS.

 

Together, we've tackled everything from retail to eComm to FMCG to government campaigns.

//

Campaign Strategy 
Creative Production
Launch Activations
ATL & TTL Campaigns
TVC & YouTube Campaigns
Social Media Campaigns

social 
strategy

We're like the social media Swiss Army knife for FMCG and lifestyle brands. Versatile, reliable, and always up for a challenge. 

Do you still spend zillions pushing out content that isn't right for the platform and then wonder why it doesn't work?

 

We create content that your audience actually wants to engage with. Then we strategically amplify the content to smash your specific performance KPIs. Sounds simple. So why doesn’t everyone do it? Thankfully we do!

//

Social Strategy
Social Management
Content Creation
Influencer Campaigns
Reporting & Analytics

packaging
design

Is your packaging as exciting as a cardboard box? If there's one thing we know how to do at Tuckshop, it's making brands look good enough to eat (but please don't actually eat the packaging).

 

Whether you need a quick pack mockup or a complete brand overhaul, we'll make your packaging design stand out like a flamingo amongst a flock of pigeons.

//

Quick Retailer Mockups
Packaging Architecture

Packaging Design
Food Photography
Visual Pack Renders
Print Production

ATE OOH.jpg

clients_

Mayvers-Mono.png
Raw C.png
Providore global.png
Aeronology Branding Logo Design.png
Table of Plenty.png
Schnitz Logo.png
Costa.png
DSM.png
Pataks.png
Tilda Logo.png
Artboard 4_4x.png
Bega .png
Annex Foods.png
Kadac.png
Good360.png
Admyt Brand Design Logo.png
BL OOH.jpg

team_

Cara Richardson Brand Agency BW.jpg

Cara Richardson

Executive Creative Director

Gareth Davies Design Director Prahran co.jpg

Gareth Davies

Design Director

emma 2023.jpg

Emma Johnson

Strategic Account Director

Aleesha-Powell-AM-1.png

Aleesha Powell

Account Manager

Adam ONeill Brand Agency BW.jpg

Adam O'Neill

General Manager

Liv - LinkedIn.jpg

Olivia Maguire

Client Services Director

Oxyeye-Web.png

Oxeye Nga Ting Lau

Senior Designer

Amy-Greer-AM-2.png

Amy Greer

Digital Account Manager

Got a good project?
Get in touch at 
 hello@tuckshop.agency

bottom of page